Business Field School to China and Taiwan

Business Field School to Mainland China & Taiwan

Program Overview
Field School Dates: May 1 - May 25, 2018

 

This field school will cover key areas involved in creating business in China.  Canadian and other international companies need to know how to break into the world’s second largest and fastest growing economy.  Students will gain insight into how to do that by meeting International and Chinese companies and organizations involved in market development and conducting business in China.  As leading business and finance centers in China, Shanghai and Taipei will be the focus of our investigation.

Guest lectures in China will supplement in-the-field experience and meetings with companies engaged in business in China.  Lecturers will discuss marketing in China, managing marketing channels, managing relations with Chinese businesses, digital marketing and e-commerce in China, and Chinese consumer behavior.  In addition, you will meet business students in China from Shanghai Lixin University of Commerce and elsewhere.

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